Partnership · 2025
Precision, control and drive, with Reema Juffali
International Women's Day. Reema Juffali on the KARVE floor with Mercedes-Benz KSA — precision, control, drive.
Reema Juffali races for a living, and she was the first Saudi woman to do it internationally. What a track asks of her, the Transformer asks too: know where your weight is, move it on purpose, hold it when the movement slows.
She trained with the room, not in front of it — an all-female floor in Ar Rawdah, everyone on a Transformer, her included.
It became Move with Mercedes-Benz: four instalments, most recently inside the Mercedes-Benz showroom in Riyadh, with the same team out of Ar Rawdah.
She did not headline the class. She took it — the same floor, the same machines, the same 50 minutes as the women beside her. That is the version of an ambassador a room believes.
International Women's Day collects a lot of statements. This one was a class.

A class built around your brand
Tell us what the day is for and KARVE builds the class around it. For a collaboration, a corporate session or a private booking, email marketing@alfmile.co.
Transform your mind. Transform your body.
Three classes is all it takes to feel the difference. Book your first session and meet the room.
- Every level welcome
- Cancel free up to 12h
- A women-only space
- London-certified instructors